Alpina Outdoor
Taking a Slovenian outdoor brand to five new EU markets
A new Shopify store, localised campaigns and a paid media engine that tripled online revenue in 9 months.
The challenge
Alpina had a loyal domestic following but an outdated store and no presence abroad. Paid campaigns were run ad hoc and nobody could say which channels were profitable.
Our solution
We rebuilt the store on Shopify with localised storefronts for Austria, Germany, Croatia, Italy and Czechia, implemented server-side tracking, and launched a full-funnel paid media programme supported by native social content in each market.
The results
3.1×online revenue
4.2×ROAS
5new markets
“Occams gave us the confidence to grow abroad. We finally know exactly what our marketing returns.”
